market potential

19 05, 2017

Reboot a Sluggish Brand

By |2017-05-19T14:08:50+11:00May 19th, 2017|Innovation|0 Comments

Once market shares dwindles and revenue targets are missed year after year (despite category growth), it may be time to reboot a once-beloved brand. First off, you need to decide if you genuinely want to reboot a brand. Some people get so tethered to old ideas about the brand that there is resistance to rethink [...]

5 05, 2017

Innovation is the Most Potent Form of Leadership Development

By |2017-05-05T14:48:11+11:00May 5th, 2017|Innovation|1 Comment

You can’t outsource the important things. After working with more than 100 clients, we have noted one of the most critical factors in the success of an innovation project: if you outsource all of the work on your innovation projects, they will fail. It doesn’t matter if you use our humble Studio or a 7-figure [...]