marketing

26 07, 2017

Back to Basics: Elements in the Product Story

By |2017-07-26T17:04:25+11:00July 26th, 2017|Innovation|0 Comments

Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Proposition: Definition: A value proposition is the concise statement of the overarching solution to your customer’s problem.  The solution then is not your product or its technical details, but the solution your product or service provides; i.e. the [...]

9 06, 2017

Brand Essence: The Rock’n’Roll of Business (Part Three)

By |2017-06-09T13:45:18+11:00June 9th, 2017|Innovation|0 Comments

Part 3 of 3. See part 1 and 2 Your marketers either need to create a fire or be fired. If you have uninspired and uninspiring marketing professionals on your team, be warned. Give him or her one chance to kick into high gear. Then act decisively. Fire them if they cannot change tempo. Be [...]