How do free games and apps make money?

By |2016-11-04T10:37:49+11:00August 5th, 2016|Innovation|1 Comment

With the recent blockbuster success of Pokemon Go, people are asking how a free game has managed to pull in more than $160 million in its first month. Welcome to the "freemium" business model, which over the past decade has quietly completely changed entire industries. In the video above, Vox outlines the simple mechanics of [...]