9 06, 2017

Brand Essence: The Rock’n’Roll of Business (Part Three)

By |2017-06-09T13:45:18+02:00June 9th, 2017|Innovation|0 Comments

Part 3 of 3. See part 1 and 2 Your marketers either need to create a fire or be fired. If you have uninspired and uninspiring marketing professionals on your team, be warned. Give him or her one chance to kick into high gear. Then act decisively. Fire them if they cannot change tempo. Be [...]

8 06, 2016

Setting the Vision for Innovation is as Easy as ABC

By |2016-11-04T10:37:59+01:00June 8th, 2016|Leadership|0 Comments

A Great Leader paints an ABC vision – Appealing, Believable and Challenging. You cannot expect your team to be enthusiastic and innovative if they do not know the direction in which they are headed. It is up to the leader to set the course and give a bearing for the future. This is set in [...]