Podcast #016 Tony Ulwick – Origin of the “Jobs to be done” innovation theory

By |2017-07-07T09:23:54+11:00July 6th, 2017|Podcasts|0 Comments

In this episode of the Idea to Value podcast, we speak with Tony Ulwick, CEO of Strategyn and the person who introduced the world to the Jobs to be Done theory of innovation. Topics covered in this episode: His initial experience of failure at IBM with the PC Junior and how it triggered the search for the process to [...]