Overton Window: How extreme ideas become mainstream

By |2021-10-13T18:57:26+02:00October 13th, 2021|Innovation|0 Comments

Sometimes, new ideas may come across as scary and radical. Especially when compared to what has come before, or what is considered "normal" or standard in an industry. While it is common for innovations to take time to diffuse through the different customer groups, it can sometimes be hard for ideas to be accepted when [...]