Diminishing law of innovation returns and the problem with “better”

By |2017-11-06T13:23:31+01:00November 6th, 2017|Innovation|5 Comments

Every company thinks that they can innovate by making their product better. But eventually, this concept of "better" begins to become irrelevant. If an entire industry is trying to innovate in the same way, eventually progress will become almost impossible to notice from a customer's perspective and innovation will plateau. This is not to say [...]