The “average customer” does not exist, so stop designing products for fake personas

By |2020-01-29T22:53:06+01:00January 29th, 2020|Innovation|0 Comments

What can Startups and Corporates learn from an obscure 1950 research study on the bodies of 4,063 Air Force personnel? A lot of companies say they put their customers at the heart of everything they do. These are the people who they design their products and services for. The customer is always right ...(?) And [...]