Why every innovation plan will fail when it hits the market

By |2021-06-22T17:35:04+02:00June 22nd, 2021|Innovation|2 Comments

The boxer Mike Tyson once famously said: Everybody has a plan before they get punched in the mouth! While the original quote from 1987 was actually "Everybody has plans until they get hit for the first time.", the sentiment also applies to innovation projects. Companies often create elaborate plans for what their projects are supposed [...]