In today's episode of the Idea to Value Podcast, we speak again with creativity researcher Professor Mark Batey from the Manchester Metropolitan University. We speak about some of his most recent research into how our environment affects our performance and creativity, and people who use their creativity for evil purposes. Mark is widely published on [...]
Brainstorming doesn't work. At least, not the way most companies do it. And that is because most brainstorming sessions are not designed to deliver results for the company, only for the facilitator. You may have seen the four basic rules of brainstorming, taken from Alex Osborn's Applied Imagination: The Four Rules of Brainstorming: Go for [...]
Contents Future offices need to be flexible The death of open plan offices What office environments make people more creative? The 'perfect' office environment for innovation and productivity Conclusion and sources Everyone has seen pictures of the amazing open plan offices in Silicon Valley startups, which offer their staff quirks and perks: Wall paintings by [...]
