Reboot a Sluggish Brand

By |2017-05-19T14:08:50+11:00May 19th, 2017|Innovation|0 Comments

Once market shares dwindles and revenue targets are missed year after year (despite category growth), it may be time to reboot a once-beloved brand. First off, you need to decide if you genuinely want to reboot a brand. Some people get so tethered to old ideas about the brand that there is resistance to rethink [...]