The Sunk Cost Fallacy

By |2021-05-28T16:06:26+02:00May 28th, 2021|Innovation|0 Comments

If you or your company has invested in an innovation or project, and it just is not working, when is the right time to stop it? Or if everything is going fine in your company but the market is changing, how do you know when to change the business model? Research shows that the more [...]