Fascinating idea: Would we buy carbon-neutral products if they were 2% more expensive?

By |2021-04-23T09:41:41+02:00April 23rd, 2021|Curiosity|0 Comments

I just came across this fascinating TED video by Jens Burchardt, BCG's global expert on climate impact and low-emissions technologies. In it, he shows how much more expensive it is to produce carbon-neutral commodities, like steel. However, he also shows how small changes in our spending habits could have a huge impact on the advancement [...]