Everyone knows instinctively that innovation feels risky, especially compared to large, established transformation projects (like IT implementations or operational restructuring). Yet how risky is innovation actually? According to research by Deloitte’s Doblin practice, in the majority of companies, only one in 25 innovation projects actually provides a tangible return on investment. That means that 96% [...]
Once market shares dwindles and revenue targets are missed year after year (despite category growth), it may be time to reboot a once-beloved brand. First off, you need to decide if you genuinely want to reboot a brand. Some people get so tethered to old ideas about the brand that there is resistance to rethink [...]
Some companies are born innovative, some achieve innovation and others have innovation thrust upon them. To be innovative at birth is a fine start for a company and to carry on innovating throughout its existence will make for a longer, richer life. To achieve innovation is a conscious process of directed change - of strategies, [...]
