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Have you ever had a situation where you were in an argument with someone, but couldn't find the perfect thing to say. And then hours (or even days) later, the perfect response pops into your head for what you should have said back then. This is what is known as a L'esprit de l'escalier (French), [...]
Is the glass half full or half empty? If you succeed at something, does that mean that someone else needs to lose? Often in innovation we will use phrases like "winner takes all", "taking customers" or "stealing market share". These suggest that there is a limited supply of value in the market, and if you [...]
Have you ever met someone who thinks that they are amazing at something, but does not realise that in fact they are below average? This could be the Dunning-Kruger effect in action. The Dunning-Kruger effect is a cognitive bias whereby people who are incompetent in an area don't understand what high performance looks like in [...]
What would you prefer: Partially cleaning up two nuclear waste sites, saving 50 lives in the first and 40 in the second every year With the same amount of effort, completely cleaning up one of the two sites, saving 70 lives a year While you might not be aware of it, you are likely to [...]
If you were to open up an Apple MacBook's power charger, inside you will find a microchip which is faster than the CPU powering the entire first Apple Mac computer. Let that sink in for a moment. In a brilliant component teardown article from 2015 by Ken Shirriff, he opened up the Magsafe charger which [...]
How would you react to a piece of information which proves that something you believe is wrong? While most people think they would react logically, you might be surprised to know that your brain might tell you to ignore this new information and continue to believe what is wrong. This is an unconscious bias known [...]
