Innovation articles

22 06, 2017

Give us Your Lions!

By | 2017-06-22T19:38:48+00:00 June 22nd, 2017|Innovation|0 Comments

Command-and-control, top-down organizations have the most trouble innovating. In particular, the fearful mindsets that review, align, and sign off on “decks” to be presented to Vice President-level colleagues often edit out the insights and recommendations that have the power to grow the business in new ways. These well-trained, obedient keepers of the status quo are [...]

16 06, 2017

The 9 indicators that your corporate innovation programme is failing

By | 2017-06-16T11:47:53+00:00 June 16th, 2017|Innovation|0 Comments

My colleagues over at the Board of Innovation have put together a great little Slideshare presentation which I recommend everyone have a look at. It is all about the indicators that an innovation programme may in fact be failing. Check out the slideshare here below: 9 Indicators That Prove That Your Innovation Programme Will Fail [...]

15 06, 2017

Bad idea of the Week: Kronum – an overly complicated sport nobody wanted

By | 2017-06-15T17:12:25+00:00 June 15th, 2017|Innovation|1 Comment

In "Bad Ideas of the Week", we highlight the inventions which people tried to get off the ground but which failed and we can learn from. This week, I want to bring you the story of a new sport which was doomed from the start as a concept. It is called Kronum, and was designed to [...]

9 06, 2017

What is Design Thinking? Extensive interview with Tom Kelley from IDEO

By | 2017-06-09T15:04:10+00:00 June 9th, 2017|Innovation|1 Comment

One of the most important figures in the field of Design Thinking is Tom Kelley, one of the heads of IDEO along with his brother David. Recently, Tom was interviewed by High Resolution (video above) about his thoughts on Innovation and Design Thinking. Main points discussed in the interview: Design isn't a thing, it is a [...]

9 06, 2017

Brand Essence: The Rock’n’Roll of Business (Part Three)

By | 2017-06-09T13:45:18+00:00 June 9th, 2017|Innovation|0 Comments

Part 3 of 3. See part 1 and 2 Your marketers either need to create a fire or be fired. If you have uninspired and uninspiring marketing professionals on your team, be warned. Give him or her one chance to kick into high gear. Then act decisively. Fire them if they cannot change tempo. Be [...]

9 06, 2017

Brand Essence: The Rock’n’Roll of Business (Part Two)

By | 2017-06-09T13:45:36+00:00 June 9th, 2017|Innovation|0 Comments

Part two of three. See part 1 here One real power of a brand is that it serves as a tuning fork for an organization, helping them quicken strategic decisions, vetting new opportunities, and making hard choices when projections are slipping away from the target. Nothing kills brand value more than short-term revenue focus. When [...]

9 06, 2017

Brand Essence: The Rock’n’Roll of Business

By | 2017-06-09T13:43:52+00:00 June 9th, 2017|Innovation|0 Comments

Like famous musicians, effective brands maintain a certain sway over those who come into contact with them, a sense of awe and authority that translates talent, focus, and hard work into an essence that communicates instantly. Let’s begin by defining the word “brand.” To start we will play the game “no.” I’ll ask several questions [...]

26 05, 2017

Reboot a Sluggish Brand: Part Two

By | 2017-05-26T13:09:06+00:00 May 26th, 2017|Innovation|0 Comments

In last week’s column we explored the corporate psychological journey that happens to accept the fact that a once-leading brand needs to be transformed and relaunched. This column will walk you through how to do it. Allow me to be clear. I am not discussing refreshing a logo or crafting a new tag line, but [...]

19 05, 2017

Reboot a Sluggish Brand

By | 2017-05-19T14:08:50+00:00 May 19th, 2017|Innovation|0 Comments

Once market shares dwindles and revenue targets are missed year after year (despite category growth), it may be time to reboot a once-beloved brand. First off, you need to decide if you genuinely want to reboot a brand. Some people get so tethered to old ideas about the brand that there is resistance to rethink [...]

11 05, 2017

When to Call an Innovation Firm

By | 2017-05-11T14:59:21+00:00 May 11th, 2017|Innovation|1 Comment

Change is difficult, and changing for the better rarely happens out of virtue. When prospects reach out we know only one fact: They want to change something in their organizational mix and grow and want help. Often the need is an unexpressed and even unconscious urge for the company or nonprofit. Sometimes the board demands [...]

Load More Posts