Innovation

Innovation articles

18 08, 2017

Podcast #20 – Brad Barbera: How to learn to love chaos but hate confusion

By | 2017-08-20T13:30:43+00:00 August 18th, 2017|Innovation|0 Comments

In today's episode of the Idea to Value Podcast, we talk to Brad Barbera, author of "Keep Innovation Simple", Innovation Strategist and holder of the first patent for low-fat mayonnaise. Topics covered in this episode: Is there a perfect formula for innovation which works for all companies? (03:00) Why you need to be careful about [...]

18 08, 2017

4 Reasons Great Leaders Are Not Afraid to Fail

By | 2017-08-18T16:35:19+00:00 August 18th, 2017|Innovation|0 Comments

Many people have an overwhelming fear of failure. This usually stems from societal programming that tells us how negative and even shameful failure is. However, the reality is that failure is a necessary part of life. It is just one step of thousands you will take. It is unreasonable to expect to complete each task [...]

30 07, 2017

Innovation and the Tech World

By | 2017-07-27T11:49:24+00:00 July 30th, 2017|Innovation|0 Comments

While the world of Technology has filled the world with tools of productivity and connection, it has its drawbacks. Many people today suffer from the shadow side of technology. Droves of burned out, screen-addicted zombies sign up for Digital Detox weekends. Families schedule nights without cellphones at the table once a week or only allow [...]

26 07, 2017

Back to Basics: Elements in the Product Story

By | 2017-07-26T17:04:25+00:00 July 26th, 2017|Innovation|0 Comments

Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Proposition: Definition: A value proposition is the concise statement of the overarching solution to your customer’s problem.  The solution then is not your product or its technical details, but the solution your product or service provides; i.e. the [...]

21 07, 2017

15 most important Innovation Theories your company should be using

By | 2017-07-26T19:06:23+00:00 July 21st, 2017|Innovation|11 Comments

Every company says that innovation is important, and that they value the ideas of their people. In fact, creativity is becoming a core skill which companies know they need in the future. Yet the problem lies in the fact that so few established companies actually know how to go about getting value out of their [...]

22 06, 2017

Give us Your Lions!

By | 2017-06-22T19:38:48+00:00 June 22nd, 2017|Innovation|1 Comment

Command-and-control, top-down organizations have the most trouble innovating. In particular, the fearful mindsets that review, align, and sign off on “decks” to be presented to Vice President-level colleagues often edit out the insights and recommendations that have the power to grow the business in new ways. These well-trained, obedient keepers of the status quo are [...]

16 06, 2017

The 9 indicators that your corporate innovation programme is failing

By | 2017-06-16T11:47:53+00:00 June 16th, 2017|Innovation|1 Comment

My colleagues over at the Board of Innovation have put together a great little Slideshare presentation which I recommend everyone have a look at. It is all about the indicators that an innovation programme may in fact be failing. Check out the slideshare here below: 9 Indicators That Prove That Your Innovation Programme Will Fail [...]

15 06, 2017

Bad idea of the Week: Kronum – an overly complicated sport nobody wanted

By | 2017-06-15T17:12:25+00:00 June 15th, 2017|Innovation|1 Comment

In "Bad Ideas of the Week", we highlight the inventions which people tried to get off the ground but which failed and we can learn from. This week, I want to bring you the story of a new sport which was doomed from the start as a concept. It is called Kronum, and was designed to [...]

9 06, 2017

What is Design Thinking? Extensive interview with Tom Kelley from IDEO

By | 2017-06-09T15:04:10+00:00 June 9th, 2017|Innovation|1 Comment

One of the most important figures in the field of Design Thinking is Tom Kelley, one of the heads of IDEO along with his brother David. Recently, Tom was interviewed by High Resolution (video above) about his thoughts on Innovation and Design Thinking. Main points discussed in the interview: Design isn't a thing, it is a [...]

9 06, 2017

Brand Essence: The Rock’n’Roll of Business (Part Three)

By | 2017-06-09T13:45:18+00:00 June 9th, 2017|Innovation|0 Comments

Part 3 of 3. See part 1 and 2 Your marketers either need to create a fire or be fired. If you have uninspired and uninspiring marketing professionals on your team, be warned. Give him or her one chance to kick into high gear. Then act decisively. Fire them if they cannot change tempo. Be [...]

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