Innovation articles

13 10, 2021

Overton Window: How extreme ideas become mainstream

By |2021-10-13T18:57:26+02:00October 13th, 2021|Innovation|0 Comments

Sometimes, new ideas may come across as scary and radical. Especially when compared to what has come before, or what is considered "normal" or standard in an industry. While it is common for innovations to take time to diffuse through the different customer groups, it can sometimes be hard for ideas to be accepted when [...]

12 10, 2021

Exploitation pays your salary while exploration pays your pension

By |2021-10-12T17:54:40+02:00October 12th, 2021|Innovation|0 Comments

A few months ago, I had the privilege of sitting down with Steve Blank, widely credited as the founder of the Lean Startup movement, for a fascinating podcast interview. The quote above comes from a foreword he wrote for Lead and Disrupt, which is all about Ambidextrous Organisations. A company needs to be able to [...]

27 09, 2021

Your customer doesn’t care what you think of your idea

By |2021-09-27T17:56:05+02:00September 27th, 2021|Innovation|0 Comments

Many innovators and creatives are shocked when they finally release their new idea into the world, and instead of a storm of new customers rushing to their door, they get...   ... nothing.   How is it possible that an idea you thought was perfect has failed to convince the people you want to buy [...]

7 09, 2021

Building an Agile & Innovative Organization

By |2021-09-07T22:37:28+02:00September 7th, 2021|Innovation|0 Comments

In recent years, more and more companies have realized the need for innovation as they’ve seen businesses all around them, and perhaps even their own business, being disrupted. According to McKinsey research, 96% of executives have made innovation a strategic priority, yet only 6% are satisfied with their innovation performance. There’s a huge discrepancy between [...]

31 08, 2021

Every story is the same: The Hero’s journey

By |2021-08-31T17:34:17+02:00August 31st, 2021|Innovation|0 Comments

What do Frodo Baggins, Luke Skywalker, Dorothy from the Wizard of Oz, Hansel & Gretel, and Hercules all have in common? Their stories all follow a well-worn path, and in some cases are nearly identical. In fact, once you know it, you will see this template for stories nearly everywhere. And you might even be [...]

30 08, 2021