Look straight in front of you.

What do you see?

You might be surprised by what you don’t see.

Do you see the transparent outline of your nose?

Oh yes, now you see it.

It was there the whole time.

But you haven’t noticed it for days, months or even years.

Until someone else pointed it out to you.

That is because after a while, if it is continuously given an input, your brain will begin to completely ignore the input.

There is no reason to waste previous energy noticing something that is always there.

But in reality, sometimes it is the very things which are right in front of you, that you used to notice but don’t even see anymore, which other people can see.

And this is where some of the best ideas come from.

So go ahead and ask someone: “What do you think is right in front of me but I’m not noticing?”

The answers you get might just let to your next breakthrough.

Did you know that scientific evidence shows your creativity decreases over time

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.