What does it take to encourage creativity and innovation across an entire region?
I sat down with Pascal Cools, from the Flanders District of Creativity, which the Belgian government set up to promote innovation and creativity within businesses of the region.
Essentially, it was designed to help companies think of innovation in a different way. You could say it was to help them “innovate their innovation”.
Their philosophy is that innovation should be a combination of insights coming out of science, business and industry. If you combine those three aspects you’re likely to be more successful in your efforts. This is best exemplified in their Creativity World Forum, bringing insights from their sister organisations across the world.
Also important is to show companies that innovation is serious business. A problem which exists in many businesses in the region, as well as the rest of Europe, is that many think that innovation is related to “fun” and “playtime”, like team-building workshops. In reality, there are methodologies and processes which can be implemented and have an immediate impact on their financial performance.
You can find out more about the tools and help they provide to companies in Belgium and across the world at the District of Creativity website.
How is your company encouraging innovation? Do you get any support from a local agency and have you found it helpful? Let us know in the comments below (we read all comments).
Latest posts by Nick Skillicorn (see all)
- Podcast S3E29: Roger Firestien – Learning from the man who taught the creative process to the most people in the world - December 18, 2019
- Podcast S3E48: Adam Malofsky – Innovating with your customers’ customer - December 10, 2019
- S3E47: Prof. Keith Sawyer – The Creative Classroom and improving learning outcomes - December 4, 2019
- 3 Dimensions of Innovation: the 23 Capabilities your company needs to succeed - November 28, 2019