I was recently asked to contribute to an expert roundup article by Anthony J James, who was recently voted Linkedin’s Asia Pacific Agency Publisher of the Year.
Amongst several other innovation thought leaders, he wanted to know my thoughts on what it takes to get large companies to be more willing to try out disruptive innovations.
Here were my answers to his three questions:
1.What’s the best way you’ve seen of fostering disruptive innovation in a large enterprise?
The best way to foster disruptive innovation at established organisations is to get them to understand that it isn’t just about new products, it can be about any change which adds value to the end customer.
This could be anything from the product itself, the service that comes with it, new business models, how the customer is informed and cared for and even how the operations work. Probably one of the best introductions to this topic comes from the book “Ten Types of Innovation” by Doblin, which I would recommend every leader to read.
2. Are there any others you think disruptive innovation should be fostered? Can you elaborate on these?
3. In your opinion, should enterprises be focused more on disruptive or incremental innovation?
I would strongly recommend you read his full article on Linkedin to see the responses from some of the industry’s top experts.
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