Can you innovate by making your product or service smaller, much smaller?
Between is a popular app which creates an intimate space for just two people. It allows a couple to share their own private social network where they send each other sweet messages and exchange photos or songs. In some ways it is like Facebook for couples. It is a social network which has reduced the number of friends you can have down to one.
We tend to think that our innovations should always add more to our products offerings; more features, more functions, more choices. Sometimes there is just too much choice and too many options so offering less can be more attractive. One of the reasons that texting has become more popular than voice calls is that it is minimal – you can convey your message without all the fuss and bother of social pleasantries and asking each other how you are. Similarly Twitter has become immensely popular despite (or because of) its restriction to just 140 characters in each message.
Latest posts by Paul Sloane (see all)
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