I recently came across this short introductory video explaining how Hollywood films use colour in various ways to change how the audience experiences a film.

No, I am not talking about the simple distinction between black & white films and later technicolour varieties.

Instead, I mean how the choice of which colours appear on screen, how they fit together and what their intensity is, which is all planned out deliberately to a much greater extent than most people would appreciate.

For example, I learned about how films intentionally recolour certain shots to give scenes a certain feeling.

Or how films deliberately choose a palette of only a few base colours which run throughout the entire film, affecting the choice of locations, costumes, makeup, props and everything in between.

It’s a truly interesting insight into the mind of some of the world’s great filmmakers, and I highly recommend you watch the video above.

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.