Why didn’t I think of that? A reusable, square wine barrel wins design award

  • rebarrique reusable square wine barrel innovation

Some innovations are just so simple, they make you ask yourself: “Why didn’t I think of that???”

This is one of those examples.

A small family business of Ulrike und Thomas Lutz from Bellheim, Germany has just won a prestigious Design award for an innovation which seems like it took thousands of years and yet is so simple.

They have developed a new design for the traditional oak barrel used to store and mature wine.

Instead of being round, their design is essentially a rectangular box, whose walls can be taken apart like IKEA flat-pack furniture and reassembled.

It is called rebarrique, after the barrique barrels their design replaces.

That by itself has a number of value-adding benefits which become immediately obvious:

  • Up to 80% less floorspace required to store an equivalent volume of wine while it matures, making more efficient use of space possible (see the image above for a comparison)
  • Up to 90% lower volume required for transport of empty barrels, as their design can be taken apart and laid flat again.

That by itself makes it a perfect example of an innovation where people had continued to make round barrels because that is the way it’s always been done.

Just because something has always been done in a certain way doesn’t mean there is no opportunity to find ways to innovate. In fact, industries that have done things the same way for a long time are the best ones to try new ways for.

But the real breakthrough from their design comes from the fact that by disassembling the wooden walls, they can be treated and reused.

You see, the reason to store wine in oak barrels is that after the inside has been burned (toasted) and filled with wine, the wine diffuses into the wood and reacts with it, you get chemical reactions producing the wonderful aromas which wine (and other aged spirits like whiskey) are known for. The problem is that a barrel can only be used for this purpose a few times (a maximum of about 3 times) before the inside layer has used up the compounds which produce the flavourful aromas and the barrel needs to be replaced.

However, with the rebarrique design, you can disassemble the barrel, shave off the previously used toasted layer to expose fresh wood underneath, and then toast this wood to reuse the same barrel significantly more often.

rebarrique reusable square wine barrel retoasted innovation

The example above shows the same wooden walls being good for use even after 24 times

This reusability of the barrels means less new trees need to be cut down each year for the creation of barrels.

In fact, the inventors suggest that using this design could reduce the number of oak trees cut down for barrels each year by 85%.

The company is apparently now using the exposure from their design win to help find a partner to take the innovation forward at scale.

I wish them all the best.

Although I am a bit jealous I didn’t think of it first.

Did you know that scientific evidence shows your creativity decreases over time

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Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as the world's #5 Innovation blogger in 2016, I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love.
By | 2017-11-20T12:55:05+00:00 November 20th, 2017|Inspiration|3 Comments

3 Comments

  1. […] Why didn’t I think of that? A reusable, square wine barrel wins design award […]

  2. Xm Bros November 25, 2018 at 11:50 am - Reply

    That ain’t it chief… it clearly says “Toast” fight before the number you’re claiming is for the times being used, let me tell ya… WRONG!! if you know even the smallest things about aging wine or whiskey you would know this refference is for the level of the oak stave toast (stave is each individual piece of wood of the barrel).
    So now you know kids, dont let this crappy websites fool you.
    If you don’t believe it you can do your own research by yourself in other reliable websites or even better a physical book.

    • Elena November 25, 2018 at 11:50 am - Reply

      Whoever Xm Bros may be, he obviously has no knowledge of the anisotropic properties of wood. At the winery Bergdolt-Reif & Nett two wines are currently ripening in our rebarriQues. A Pinot Noir “Hasenzeile”, vintage 2017, “TOAST 1” and a Pinot Blanc “Hansen”, vintage 2018, “TOAST 2”. The “TOAST 2” Burgundy showed hints of coconut flavors in a first barrel tasting. Both wines will be launched in spring 2019. We, team rebarriQue, sincerely hope that they can revolutionize wine and whiskey production and make an important contribution to the global CO2 reduction.

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