What is the point in sharing your idea with the world, if other people are just going to copy it anyway?

Whether it is your idea or an innovation, you might be scared that once it is out there, someone else will take it and you will be left with nothing.

However, that is not how innovation works.

In most cases, innovation and creative ideas add more value to the market or industry than previously existed.

So there is actually more overall value to share around. It is possible to have a sustainable business or creative career in an industry where you are not the only one performing.

Competition is actually a good indicator that there is enough value for everyone.

And vice versa. If your competition innovates, that might just help expand the market you are able to access as well.

It is not a zero-sum game, where in order for someone to benefit, someone else needs to lose.

Yes, your customers could benefit from your idea.

So will your competitors.

But so will you. Don’t forget that.

Did you know that scientific evidence shows your creativity decreases over time

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Nick Skillicorn

Chief Editor, Founder & CEO at Improvides Innovation Consulting
Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.