Update: The feedback to my interview has been phenomenal, and the BBC has even selected a snippet featuring me from the full interview to be used for the “Radio 4 in four” highlights show, which you can listen to here:

They selected the part where I talk about the simple things you can do on a daily, weekly and monthly basis to become more creative. You can learn more about the simple techniques I describe in this thorough article on How to become even more creative.

And if you are serious about improving your creativity, check out the final activity you should be doing on a daily basis by clicking here.

Original Story
A few weeks ago, I was approached by the BBC to appear as one of their experts on creativity and innovation for one of their flagship shows on BBC Radio 4.

I felt honored and of course, I accepted.

The interview was just released and you can listen to it here.

The episode is part of the BBC Radio 4 series “Bringing up Britain“, hosted by journalist Mariella Frostrup.

This episode is all about what is happening to the creativity of our children throughout their lives and school, and how to prevent them from losing their creative spark.

Here is the episode summary:

Are we bringing up children creative enough for the future they face?

The World Economic Forum forecasts that by 2020 creativity will be in the top 3 most important skills for future jobs. Many children going┬áinto school now will grow up to do a job that doesn’t yet exist; faced with the challenges of AI, automation, green issues and an ageing population, creativity and imagination will be vital.

To find out where creativity comes from, how best we can nurture it and test the creative health of the nation, Mariella is joined by Vincent Walsh, Professor of Human Brain Research at University College London, Bernadette Duffy, early years consultant, John Lane, Vice Chancellor of Norwich University of the Arts and Innovation Manager Nick Skillicorn.

BBC Radio 4 is seen by many as the flagship of British radio stations thanks to its focus on high-quality journalistic integrity, so I was thrilled when they recognised me as a leading expert in the field to be interviewed.

It is an excellent episode, with all the other experts providing wonderful insights as well.

I highly recommend you check it out using the link below.

Click here to listen to the episode now.

Did you know that scientific evidence shows your creativity decreases over time

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.