In today’s episode of the Idea to Value Podcast, we speak to innovation expert Paul Hobcraft.

Paul is the founder of Agility Innovation and is well known for his insights into the Three Horizons Framework.

In today’s episode, we talk about:

  • Why executives need coaching on innovation (05:35)
  • Why senior leaders often feel like they need to start from the beginning with innovation (07:35)
  • What has changed in innovation over the past few years, divergence and convergence (11:15)
  • The Three Horizons Innovation Framework (13:30)
  • How to think of time horizons and shareholder return in your innovation efforts (19:00)
  • How to allocate resources to innovation (23:00)
  • Exploiting vs Exploring in business (24:00)


* Paul’s blog:
* Agility Innovation:
* HOCA Consulting:


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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.