In this episode of the Idea to Value Podcast, I speak with Samuel West, the creator and curator of the Museum of Failure in Helsingborg, Sweden.

The Museum of Failure is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors with a fascinating learning experience.

The collection consists of over seventy failed products and services from around the world. Every item provides unique insight into the risky business of innovation.

Talking points from the episode:

  • Why “failure as a badge of honour” in Silicon Valley is not necessarily a good thing (03:45)
  • The failure of the Nokia N-Gage, and how it illustrates how Nokia failed to admit negative indicators (05:00)
  • The failure of Blockbuster, and how it shows the importance of being willing to flex and change your business model over time (07:45)
  • The failure of KODAK, who invented the technology for the mainstream digital camera but could not integrate this innovation successfully into their existing business (10:00)
  • The concept of Psychological Safety, and how it is the driver for innovation in high-performance teams (16:30)
  • The difference between failure as part of experimentation, and failure of a project overall (19:30)
  • What companies can do to avoid catastrophic failure (20:30)

Links from this Episode:

Museum of Failure:


This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at

* Subscribe on iTunes to the Idea to Value Podcast:
* Subscribe on Stitcher to the Idea to Value Podcast:

Did you know that scientific evidence shows your creativity decreases over time

Idea to Value Podcast: Listen and Subscribe now

Listen and Subscribe to the Idea to Value Podcast. The best expert insights on Creativity and Innovation. If you like them, please leave us a review as well.
The following two tabs change content below.
Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.