Podcast #20 - Brad Barbera: How to learn to love chaos but hate confusion

In today’s episode of the Idea to Value Podcast, we talk to Brad Barbera, author of “Keep Innovation Simple”, Innovation Strategist and holder of the first patent for low-fat mayonnaise.

Topics covered in this episode:

Is there a perfect formula for innovation which works for all companies? (03:00)
Why you need to be careful about applying best practice from other companies (04:30)
How you can keep innovation simple (06:45)
What affects an individual’s capability of being innovative (07:45)
Why you should develop a mindset of “Respectful Irreverence” (10:30)
You need to have some grit to get through the tough times of innovation (12:30)
Why some companies want to downgrade their innovativeness, and why it is hard to change (13:15)
Why the simple things are so hard, but the most important (14:00)
The difference between complexity and complication (16:30)
The importance of π pi-shaped innovators (18:30)

Links from this episode:

Brad’s website: https://www.bradbarbera.com/
Book: Keep Innovation Simple: http://amzn.to/2w9p2oH

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign-up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

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Nick Skillicorn

Chief Editor, Founder & CEO at Improvides Innovation Consulting

Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as the world's #5 Innovation blogger in 2016, I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love.