In today’s episode of the Idea to Value Podcast, we talk to Brad Barbera, author of “Keep Innovation Simple”, Innovation Strategist and holder of the first patent for low-fat mayonnaise.

Topics covered in this episode:

  1. Is there a perfect formula for innovation which works for all companies? (03:00)
  2. Why you need to be careful about applying best practice from other companies (04:30)
  3. How you can keep innovation simple (06:45)
  4. What affects an individual’s capability of being innovative (07:45)
  5. Why you should develop a mindset of “Respectful Irreverence” (10:30)
  6. You need to have some grit to get through the tough times of innovation (12:30)
  7. Why some companies want to downgrade their innovativeness, and why it is hard to change (13:15)
  8. Why the simple things are so hard, but the most important (14:00)
  9. The difference between complexity and complication (16:30)
  10. The importance of π pi-shaped innovators (18:30)

Links from this episode:

Bonus:

This episode was made possible by our premium members and the Deep Creativity training system. Sign-up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/

https://www.ideatovalue.com/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

Idea to Value Podcast: Listen and Subscribe now

Listen and Subscribe to the Idea to Value Podcast. The best expert insights on Creativity and Innovation. If you like them, please leave us a review as well.
Apple Podcasts
Google Podcasts
Spotify
Stitcher

Did you know that scientific evidence shows your creativity decreases over time
The following two tabs change content below.
My Twitter profileMy Facebook profileMy LinkedIn profileMy YouTube channel

Nick Skillicorn

Chief Editor, Founder & CEO at Improvides Innovation Consulting
Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.