In today’s episode of the Idea to Value Podcast, we talk to Brad Barbera, author of “Keep Innovation Simple”, Innovation Strategist and holder of the first patent for low-fat mayonnaise.
Topics covered in this episode:
- Is there a perfect formula for innovation which works for all companies? (03:00)
- Why you need to be careful about applying best practice from other companies (04:30)
- How you can keep innovation simple (06:45)
- What affects an individual’s capability of being innovative (07:45)
- Why you should develop a mindset of “Respectful Irreverence” (10:30)
- You need to have some grit to get through the tough times of innovation (12:30)
- Why some companies want to downgrade their innovativeness, and why it is hard to change (13:15)
- Why the simple things are so hard, but the most important (14:00)
- The difference between complexity and complication (16:30)
- The importance of π pi-shaped innovators (18:30)
Links from this episode:
- Brad’s website: https://www.bradbarbera.com/
- Book: Keep Innovation Simple: http://amzn.to/2w9p2oH
Bonus:
This episode was made possible by our premium members and the Deep Creativity training system. Sign-up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/
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Nick Skillicorn
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