In today’s episode of the idea to value podcast, we speak with Taylor Ryan, CMO of, about the benefits that both corporations and startups can get from collaborating.

We discuss what it takes for startups to succeed with their innovation efforts and the danger of large established corporations from assuming that they won’t be disrupted.

Topics covered in this episode:

  • 00:01:00 – Why corporations are starting to see the value in working with startups
  • 00:03:00 – The problem with projects in large companies to build capabilities, compared to founders who have already established how to solve a problem
  • 00:05:30 – What happens within Google X: People are given bonuses for killing projects
  • 00:06:45 – Why startup founders are often worried about collaborating with corporations
  • 00:08:15 – How to find out what would bring major benefits within your teams
  • 00:10:15 – Collaboration doesn’t finish once the introduction is made
  • 00:13:00 – How large companies are being disrupted. Your company is only one startup away from becoming irrelevant
  • 00:14:30 – Taylor’s own experience as a founder. Optimising his time has paid dividends
  • 00:17:30 – Advice on startups themselves can improve their innovation success rate

Links mentioned in this episode:


This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.