In today’s episode of the Idea to Value Podcast, I speak with Dr. Max McKeown about his new book, The Innovator’s Book. We spoke about the need to write this book in a different way to the method-heavy textbooks which often are left on shelves and never read.

It is a beautifully written, concise book that I managed to get through in less than two hours, filled with insights on the main jobs which an innovator needs to perform.

Topics discussed in this episode:

  • 00:03:00 – The reason why this book was written to be as short as possible
  • 00:06:00 – The three jobs of an innovator
  • 00:08:00 – The causes for an innovator’s gap
  • 00:09:00 – Innovation case studies never begin with the theories outlined in textbooks as the basis of developing their ideas
  • 00:12:00 – The challenge of people who want to command and control are becoming the new innovation managers
  • 00:17:00 – The difference between real-world innovation and explanations of innovation
  • 00:19:30 – Max’s own innovation journey and the importance of keeping up networks and connections to continue his own development

Links discussed in this episode:


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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.