In today’s episode of the Idea to Value podcast, we speak with multiple entrepreneur Josh Linkner, about how to apply discipline to creativity.

Josh is a talented Jazz guitarist, as well as having written bestselling books and starting and selling multiple technology companies. Today we talk about what it takes to make creativity a ritual in your company.

Topics covered in today’s episode:

  • 00:02:00 – Everyone can be creative. We are born to be creative
  • 00:04:00 – How you can apply discipline to creativity
  • 00:05:00 – What holds most people back is fear
  • 00:06:00 – How can you become an artist in your own field? What is the risk of doing nothing?
  • 00:08:15 – How to build up rituals and rewards to encourage creativity
  • 00:10:30 – You don’t always need to try to disrupt the industry with breakthrough innovations from the start
  • 00:13:00 – The “Judo Flip” technique, to do the opposite of what is conventional wisdom
  • 00:14:00 – Role Storming, brainstorming while performing a character
  • 00:17:00 – How to make creativity a daily habit in a corporation

Links mentioned in this episode:


This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at

Did you know that scientific evidence shows your creativity decreases over time

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.