In today’s episode of the Idea to Value Podcast, we speak again with David Burkus about his new audiobook: Pick a Fight.

We speak about why underdogs do so well, and what it takes to get your team to rally behind a cause.

Topics covered in today’s episode:

  • 00:01:45 – People don’t want to join a company, they want to join a crusade
  • 00:02:30 – What are you fighting for?
  • 00:05:30 – The three types of fights that a company can choose from: Revolutionary Fight (like Ellevest), Underdog Fight (like Netflix) and Ally Fight (like WD40)
  • 00:14:30 – Being an underdog appears to make you more creative, as shown by research by Samir Nurmohamed
  • 00:18:00 – The story of the Netflix HR document, which shows how you need to allow people to do their best work
  • 00:22:00 – Leaders don’t need to develop a vision, it is about describing the vision which already exists in the people

Quote from the episode:

How to find out the purpose of your organisation, ask these two questions of your people:

What do we do here?

How does what you do help us do that?

Links mentioned in today’s episode:

Did you know that scientific evidence shows your creativity decreases over time

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.