In today’s episode of the Idea to Value podcast, we speak world-renowned futurist Daniel Burrus. He has written 7 bestselling books on innovation, including the Anticipatory Organisation, and has also started 6 leading companies himself.

We speak about the difference of hard trends (that will definitely happen) and soft trends (assumptions, that might happen or might not), and using the principles of hard trends to guide your innovation efforts.

Check out Daniel Burrus’ Anticipatory Leader Program >>>

Topics covered in today’s episode:

  • 00:02:30 – What is a professional futurist?
  • 00:04:00 – How to use the 500 known cycles, as well as linear and exponential trends, to predict hard trends and soft trends
  • 00:07:00 – Value is delivered when you tie an opportunity to a trend
  • 00:09:00 – The three types of hard trends
  • 00:16:00 – Doing the opposite, and the Skip-It principle
  • 00:18:30 – Innovation and businesses based on certainty are low risk
  • 00:19:30 – When most people try to look forward, they use legacy thinking, looking backward. It is important to stop speaking in opinions
  • 00:22:30 – The cost of NO

Links mentioned in today’s episode:

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Nick Skillicorn

Chief Editor, Founder & CEO at Improvides Innovation Consulting
Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.