In today’s episode of the Idea to Value Podcast, we speak again with creativity researcher Professor Mark Batey from the Manchester Metropolitan University. We speak about some of his most recent research into how our environment affects our performance and creativity, and people who use their creativity for evil purposes.

Mark is widely published on the subject of creativity and is the Associate Editor of the International Journal of Creativity and Problem Solving and an editorial board member for the APA Journal Psychology of Aesthetics, Creativity and the Arts.

Topics covered in today’s episode:

  • 00:02:30 – Research into how your physical environment affects your creativity
  • 00:04:00 – Being exposed to nature appears to result in a 15% improvement in divergent thinking
  • 00:09:00 – What is malevolent creativity (a creative act which is deliberately designed to harm other people). Is everything that is creative always good?
  • 00:13:00 – Be aware of our own biases to consider our own malevolence

Links mentioned in today’s episode:

Mark Batey’s website:

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.