In today’s episode of the Idea to Value Podcast, we speak with songwriter Cliff Goldmacher.

Cliff is a Grammy-recognised, #1 chart-topping hit Songwriter, and we speak about his creative process, collaborating with other artists, and finding out what companies can learn from songwriting.

Topics covered in this episode:

  • 00:01:00 – Cliff’s history writing over 1000 songs, and his experience writing
  • 00:03:00 – The songwriters who succeed are the ones that treat it as a business, not the starving artists
  • 00:04:30 – Cliff explains his own creative process, based a lot on routine and process
  • 00:06:30 – Perfect is the enemy of done. It’s more important to get into FLOW
  • 00:07:30 – The five aspects of songwriting which can be translated to help companies innovate more effectively
  • 00:10:45 – Using metaphors and the chorus to communicate more effectively
  • 00:14:30 – How some artists have more strength in performing, and sometimes need help with the creative act of songwriting
  • 00:16:30 – There are no good or bad songs. Only generous or selfish songs

Links mentioned in this episode:

Did you know that scientific evidence shows your creativity decreases over time

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.