In today’s episode of the Idea to Value podcast, we speak with Australia’s top facilitator of Systematic Inventive Thinking, Rachel Audigé.

We speak about her new book Unblinkered: The quirky biases that get in the way of creative thinking…and how to bust them, about how biases manifest themselves in our workplace and what we can do about them.

Topics covered in today’s episode:

  • 00:01:20 – Rachel’s history coming to innovation through marketing
  • 00:03:30 – What is Systematic Inventive Thinking (S.I.T.)
  • 00:06:00 – What are biases and how do they affect innovative thinking
  • 00:08:30 – Bias: Cognitive Fixedness
  • 00:12:45 – Structural Fixedness and Relational Fixedness
  • 00:17:00 – The need to be introspective and work inside-out again
  • 00:19:30 – How to name your own biases

Links mentioned in today’s episode:

Did you know that scientific evidence shows your creativity decreases over time

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.