In today’s episode of the Idea to Value podcast, we speak with Ether Gons, Founder of GroundControl and author of the Corporate Startup (with Dan Toma) and Innovation Accounting.
We speak about what it takes to measure innovation progress, what companies and analysts get wrong, and how to think about metrics and KPIs in a different way.
Topics covered in this episode:
- 00:01:30 – Esther’s history with Startups in Holland, and the founding of Ground Control
- 00:02:45 – What is innovation accounting? It is the twin of corporate accounting but instead it is appropriate for innovation projects
- 00:04:30 – Traditional corporate accounting and analysis methods are not appropriate for innovation because they are used to reduce risk and improve efficiency, which do not work for innovation projects
- 00:07:30 – Why do we need metrics and management for innovation at all?
- 00:10:15 – What is learning velocity?
- 00:17:00 – Tools and indicators for the whole innovation portfolio
- 00:19:00 – Hurdles to introducing a system of innovation accounting to decision makers
Links mentioned in this episode:
- Innovation Accounting book: https://innovationaccountingbook.com/
- Ground Control: https://togroundcontrol.com/
- Esther’s website: https://estheremmelygons.nl/
- Esther’s Linkedin profile: https://www.linkedin.com/in/esthergons/
The following two tabs change content below.

Nick Skillicorn
Chief Editor, Founder & CEO at Improvides Innovation Consulting
Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.
Latest posts by Nick Skillicorn (see all)
- The secret to how galleries decide which artists to promote - June 9, 2023
- Evidence that children are more creative than adults (and the opposite) - June 7, 2023
- Seth Godin – The Song of Significance: Podcast E165 - May 29, 2023
- Authority Bias: Why we submit to the ideas and orders of others - May 14, 2023
Leave A Comment