We speak about what it takes to measure innovation progress, what companies and analysts get wrong, and how to think about metrics and KPIs in a different way.
Topics covered in this episode:
- 00:01:30 – Esther’s history with Startups in Holland, and the founding of Ground Control
- 00:02:45 – What is innovation accounting? It is the twin of corporate accounting but instead it is appropriate for innovation projects
- 00:04:30 – Traditional corporate accounting and analysis methods are not appropriate for innovation because they are used to reduce risk and improve efficiency, which do not work for innovation projects
- 00:07:30 – Why do we need metrics and management for innovation at all?
- 00:10:15 – What is learning velocity?
- 00:17:00 – Tools and indicators for the whole innovation portfolio
- 00:19:00 – Hurdles to introducing a system of innovation accounting to decision makers
Links mentioned in this episode:
- Innovation Accounting book: https://innovationaccountingbook.com/
- Ground Control: https://togroundcontrol.com/
- Esther’s website: https://estheremmelygons.nl/
- Esther’s Linkedin profile: https://www.linkedin.com/in/esthergons/
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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.
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