Podcast S6E134: Victoria Prowse - The impact of childhood creativity on adult earnings

In today’s episode of the Idea to Value podcast, we speak with microeconomist Dr Victoria Prowse, who is Associate Professor of Economics at Purdue University.

Along with her colleague David Gill, Dr Prowse has recently released some very interesting longitudinal research (The Creativity Premium) following individuals throughout their lives, and seeing what impact a high creativity score as a child had on their adult life.

Topics covered in this episode:

00:02:30 – The unique dataset of longitudinal research following people from 1958
00:04:15 – How creativity was assessed at age 7 with all these children
00:05:45 – What the research tells us about highly creative children and how they develop later at school and in the workplace. Creativity seems to be correlated with academic achievement, being employed and higher wages later in life
00:08:15 – Creativity seems to be correlated with gaining new experiences and having practical skills
00:14:45 – My issues with the quality of the dataset and ranking student’s creativity
00:17:45 – What we can learn: creativity pays

Links mentioned in this episode:

Dr Prowse’s faculty page: https://krannert.purdue.edu/directory/bio.php?username=vprowse
“The Creativity Premium” research: https://drive.google.com/file/d/1H3hDq2D1HE6evvDLGgWYcIxPlEzP2N15/view?usp=sharing

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Nick Skillicorn

Chief Editor, Founder & CEO at Improvides Innovation Consulting

Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.